Phloretin is a new natural skin whitening agent, mainly in apples, pears and other juicy fruit peel and root bark. Phloretin can be used in facial masks, skin care creams, lotions and serums. For the pearl white crystalline powder, soluble in ethanol and acetone, almost insoluble in water.

Phloretin is a dihydrochalcone,a type of natural phenol. Phloretin is a member of the class of dihydrochalcones that is dihydrochalcone substituted by hydroxy groups at positions 4, 2′, 4′ and 6′. It has a role as a plant metabolite and an antineoplastic agent. It derives from a dihydrochalcone.

Phloretin is a plant polyphenol with a dihydrochalcone structure. It is present in the peel and root bark of succulent fruits such as apples and pears, and in various vegetable juices. Phloretin has abundant biological activities, such as anti-oxidation, anti-tumor, blood sugar lowering, blood vessel protection, etc. And Phloretin can inhibit tyrosinase activity, enhance skin permeability. It also helps other whitening ingredients to enter the skin to exert their biological activity. At the same time, Phloretin can scavenge free radicals, reduce the keratinocytes damage caused by ultraviolet rays; and it also has antibacterial activity. It has many beauty effects including anti-aging, whitening skin, anti-inflammation, and removing acne. Phloretin can dilute pigmentation and whiten skin. Its effect is better than other common whitening agents such as kojic acid and arbutin. It is a new favorite whitening agent in cosmetics market.

Key Technical Parameters:

Item Specification
Assay(HPLC) ≥98.0%
Appearance Fine powder
Color Off-White
Odor Characteristic
Physical Characteristics
Particle Size 95%Through 80 mesh
Loss on Drying ≤5.0%
Ash Content ≤0.1%
Heavy metals
Total Heavy Metals ≤10.0ppm
Lead(Pb) ≤1.0ppm
Arsenic(As) ≤1.0ppm
Mercury(Hg) ≤0.1ppm
Cadmium(Cd) ≤1.0ppm
Methanol ≤100ppm
Ethanol ≤1000ppm
Microbiological Tests
Total plate Count ≤1000cfu/g
Yeast & Mold ≤100cfu/g
E.Coli. Negative
Salmonella Negative
Staphylococcus Negative


Phloretin is a new type of natural skin whitening agent developed recently in foreign countries. Phloretin has antioxidant, anti-inflammatory, sunscreen, promoting skin absorption, whitening, moisturizing, antibacterial and anti hair loss effects, It can be used in all kinds of cosmetics, so it will be widely used in many kinds of cosmetics and nursing products, such as facial mask, lotion, cream, cream, sunscreen, shampoo and conditioner.


Skin-whitening; Anti-inflammation and anti-bacteria; Sun block; Anti-oxidation; Moisturizing; Anti-hair loss.